New: American Express Serve® Prepaid Debit Account Earns Rewards

American Express Claims Serve Cash Back is the Only Prepaid Debit Account with 1% Cash Back on Purchases1

Beginning today, American Express (NYSE:AXP) announced Serve Cash Back, a new prepaid debit Account option that will earn cardholders 1% cash back on purchases. Consumers who spend in line with the 2012 – 2013 U.S. Department of Labor national averages for gas, groceries, dining out, clothing, transportation and entertainment using the Serve Cash Back Card could potentially earn more than $400 annually2 when earning 1% cash back.

“We know consumers are looking to stretch their budgets and get more from every dollar they spend”

“We know consumers are looking to stretch their budgets and get more from every dollar they spend,” said Stefan Happ, Chief Commercial Officer, Enterprise Growth, American Express. “With the American Express Serve Cash Back Card, we are defining a new standard in the prepaid industry and rewarding our customers where they’re already spending – on everyday items such as gas, groceries and clothing.”

Earning cash back will help customers put money aside towards future purchases. After earning cash back, customers will be able to log in to their Serve Account, view how much cash back they’ve earned, and elect to redeem that amount on their next purchase.

In addition to the 1% cash back benefit, customers will enjoy features of the flagship Serve product, including:

  • Free Direct Deposit and the newly added ability to get your paycheck up to two days before payday3
  • Free online bill pay
  • Free withdrawals at over 24,000 MoneyPass® ATMs4
  • American Express world-class 24/7 service
  • Fraud Protection
  • Access to Amex Offers (exclusive discounts from popular merchants)

The Serve Cash Back monthly fee is $5.95.

There is no credit check, no hidden fees and no minimum balance. Customers can learn more about the Serve family of products, including the American Express Serve and the new American Express Serve Free Cash Reloads Card, and find the right product for them at

Here’s the “Fine Print”:

1 Earn 1% Cash Back on purchases (less returns/credits) rounded to the nearest dollar, added to your Account after you use your Card. Rounding purchases to the nearest dollar means that you won’t earn a fraction of a penny in Cash Back. For example, a purchase of $0.01-$0.49 rounds to $0.00 (you don’t earn Cash Back), a purchase of $0.50-$0.99 rounds to $1.00 (you earn $0.01 Cash Back), and so on. The Serve Cash Back Card is the only prepaid Card/account with 1% Cash Back on purchases, not limited to select merchants or select purchases. Cash Back is typically applied to your Account promptly after your purchase, but could take up to 60 days. Cash Back can be redeemed and used only for future purchases made with your Card and cannot be redeemed for cash or otherwise exchanged for value. Subaccounts are not eligible to earn Cash Back. ATM transactions, fees and Serve Online Bill Pay are not purchases and do not earn Cash Back. For full terms and restrictions, see the Cash Back User Agreement.

2 Based on average spending estimates: Average annual spending on gasoline in 2013: $2,418; Average annual spending on groceries 2012-2013: $6,602; Average annual spending on dining out 2012-2013: $3,977; Average annual spending on apparel and services 2012-2013: $17,148; Average annual spending on transportation 2012-2013: $9,004; Average annual spending on entertainment 2012-2013: $2,482 . Total annual spending = $41,631 (Bureau of Labor Statistics US Department of Labor)

3 Faster access compared to standard payday electronic deposit and subject to your employer submitting paycheck information to the bank before payday. Your employer may not submit paycheck information early.

4 Transactions at non-MoneyPass® ATMs have a $2.50 American Express Serve fee. ATM operator fees may also apply. for details.

Your Trash Can – the last #marketing frontier

Are you ready for trash-talking at the beach?

Are you ready for trash-talking at the beach?

We marketing-types must be running out of places to track consumer behavior. That’s because I just spent two hours discussing how we can track what consumers are throwing away in public trash cans, and ways we can use trash cans as the next high-tech promotional channel.

Sure, we’ve all been to the beach or an amusement park and seen trash cans emblazoned with advertising decals promoting everything from suntan lotions to candy bars to automobiles. Now, marketers are scheming on ways to take it to a whole new level.

Do you want to know which of your products are being consumed on a favorite Southern California beach? 

No problem.  In the not-so-distant future, marketing scavengers will rummage through the trash can on the sand for traces of UPC bar codes to add to their shopper marketing analytics.

Talking Trash at the Beach?

But before scavengers reach the can, you will likely be greeted by talking trash cans.  That robo-voice emitting from a mechanical kiosk which beckons you with “Would you like a free sample?” at your favorite warehouse club may find a new gig at a public trash receptacle near you.

As consumers, we’re numb to promotional messages.  But, are we ready to listen to trash-talk on your next visit to the beach?  Let me know what you think.

TLD’s Noren Starts Unadilla Off With A Bang

Troy Lee Designs rider Fredrik Noren raced two inspiring motos at the 10th round of the Lucas Oil Pro Motocross Championship, tallying in 14th overall with a 5-18 moto score. The overall finish didn’t showcase the impressive speed Noren was putting out on the tough Unadilla MX track, speed that took him from 36th on the first lap following a crash to 18th by the final lap in the second moto.


TLD’s Noren Starts Unadilla Off With A Bang.

Join us at #WebCongress Los Angeles 2015 – Save 30%

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Thursday, August 6 – All day. 8 AM – 9 PM
Broad Art Center @ UCLA
  • Use this promo code for 30% off tickets: OCLand30
WebCongress is an international marketing event consisting of keynote speakers, expert panels, and our infamous W Party.
Since 2008, we‘ve been bringing together executives, marketing professionals, digital agencies, leading tech and internet brands from all over North America, Latin America, and Europe, with one unique goal: teaching the latest digital marketing strategies, trends, and tactics.
The conference includes speakers from MOZ, E! Entertainment, Sprout Social, What’s Trending, Distilled, Portent, and more!

The venture capital firms that are best at spotting unicorns

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Quartz looked at early-stage investments—seed and series A rounds—in startups that ultimately became billion-dollar companies, using Pitchbook’s US data from 2000 to June 10, 2015.

Originally posted on Quartz:

This post has been updated.

Last month, Quartz went hunting for the biggest “unicorn makers” in the venture capital world. By analyzing data from research firm Pitchbook, the goal was to find out which firms participated in rounds that directly pushed a startup’s valuation to $1 billion or more.

Accel Partners and Insight Venture Partners came out on top, each with seven deals that helped propel a startup to “unicorn” status. But since the scope was late-stage deals, some readers noted, rightly so, that these firms were simply riding the wave, investing in fast-growing-yet-established startups, such as Slack. For investors with deep enough pockets, it’s easy to go “logo shopping” and invest in hot startups, solely to be associated with them. (The data, however, did include follow-on deals, or subsequent investments in startups the firms already had a stake in.)

But getting in early is often where the biggest returns are. Making those types of investments also requires guts and foresight since they’re bets…

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