SunTrust Bank and Regions Bank have joined the growing list of banks that have abandoned plans to charge customers new fees for using their debit cards. Wells Fargo and Chase announced earlier their plans to skip on their original plans to ding customers.
That puts Bank of America alone among the giants sticking to plans to charge customers $60 annually for the privilege of using their debit cards – at least for now.
The marketing blunder became a feeding frenzy for credit unions, some who’ve seen new account activity grow over 250% since the fees were announced.
“Never draw anything you can copy, never copy anything you can trace, never trace anything you can cut,” prominent comic illustrator, Wallace Wood, who died in 1981.
A new report by Juniper Research forecasts that the gross merchandise transaction value of mobile payments for physical goods will exceed $170 billion worldwide by 2015. This is nearly triple the $60 billion forecast for 2011.
Juniper Research found that initial growth had been fuelled by a dramatic upsurge in retail apps in the wake of the consumer smartphone explosion. However, there was an increasing industry awareness of the need to enable an integrated shopping experience within the wider context of a fast expanding eCommerce market, thus enabling seamless access to retail sites across multiple devices.
Senior analyst David Snow explained: "Our research for this report underlined the importance of mobile as an extra channel to market, but Juniper believes that mobile campaigns must be tightly linked to print, online and store based campaigns to ensure consistency of customer experience. Increasingly people will browse on one device such as a PC and then buy from another such as a smartphone."
However, the Juniper report also advises that vendors need to innovate unceasingly as the market develops and becomes more competitive.
Further key research from the mobile payments report shows:
· The market will gain further momentum in the medium term following the increasing deployment of POS (point of sale) solutions to facilitate in-store cashless transactions.
· Retailers have observed a marked uplift in average transaction value
when cash is replaced by a mobile payment method.
The report uses an innovative quadrant approach to compare the positioning of some 17 mobile payments vendors. These vendors are also profiled in the report, allowing the reader to pinpoint their strategies. The forecasts provide detailed five year regional data for mobile payments for digital & physical goods, showing key parameters which include subscriber take-up, transaction sizes and volumes. Also revealed are the strategies used to enable consumers to pay by mobile through case studies from companies such as Brooks Brothers and Danal.
The whitepaper: ‘The Goods, the Payment and the Mobile!’ and further details of the new mobile digital and physical goods study can be freely downloaded from the Juniper website.
SOURCE: Juniper Research Limited
Neiman Marcus has been one of the few retailers refusing to accept Visa and MasterCard. Until now, the company to accepts only the upscale chain’s branded credit card, American Express or cash, a practice that has faded into history among virtually all retail stores. Starting Nov. 1, the company will accept Visa and MasterCard at all 41 of its store locations.
Apriva LLC plans to launch a mobile wallet next month that could help independent sales organizations and agents stake their claim on part of the mobile-payments market.
“Bank of America drove more members into our branches than I ever could,” Marc Wilensky, vice president of marketing at Mid-Atlantic Federal Credit Union, said applications to join the Germantown-based credit union shot up 59 percent, to 262, this month, compared to a year ago because of the consumer outrage over Bank of America’s decision to charge customers $60 a year for using debit cards.
The Atlantic Magazine reports on the Wireless Wallet. In this article, banks, restaurants, and retailers of all kinds have a plan to sell you everything from your next meal to your next mortgage, all from the comfort of your cell phone. McKinsey’s Dave Edelman and Jack Stephenson, head of mobile marketing and e-commerce at JPMorgan Chase, recently sat down to talk about the future of mobile marketing. Read the interview: http://www.theatlantic.com/business/archive/2011/10/is-the-wireless-wallet-a-revolution-or-a-pointless-gizmo/247365/