Marketing Buzzword of the Day: “Glances” #AppleWatch

Apple Watch is teaching us it’s all about ‘glances’. Apple Watch developers are obsessing over “glances” – the idea of smartwatch apps as things you glance at for a few seconds, with one or two simple interactions, before going back to whatever you were doing. Marketers need to build more “Glancing” strategies into other channels to keep engaged with consumers in an increasingly fragmented communications landscape broken down into sound bites

Quote of the Day: “Modern day consumers just prefer to do things themselves…”

“Modern day consumers just prefer to do things themselves. Self-service customer service is a great thing. It improves operations, empowers the customer, and keeps everyone happy,” says Shep Hyken, customer service speaker and expert about Taco Bell’s new mobile app.

Read more: http://www.smartcustomerservice.com/Articles/News-Features/Taco-Bell-Takes-Its-Mobile-Customer-Service-App-to-the-Next-Level-103371.aspx

Source: Maria Minsker, Smart Customer Service Magazine, April 17, 2015

Apple airs three new Apple Watch ads: ‘Rise’, ‘Up’ and ‘Us’

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Apple has ramped its marketing campaign further with three new ads that are airing from today

Originally posted on 9to5Mac:

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In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing from today. The ads are titled ‘Rise’, ‘Up’ and ‘Us’ and focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product focused marketing, this is more in the style of iPad commercials.

The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focused on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.

All three videos are embedded after the break …

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Green Marketing Principles for Earth Day 2015

Earth Day 2000 marked the date that The Stiel Report™ formally adopted its Green Marketing Initiative. Every year, we update the overall goals of our Green Marketing Initiative to include the following green and sustainability principles:

  • Integrate green concepts, viewpoints and benefits into every marketing project.
  • Inform and educate associates and clients of green options and incentives that encourage and enable resource efficiency.
  • Implement resource–efficient and green practices in the office environment.
  • Promote and form coalitions with suppliers, staff, and clients to foster resource–efficient activities.
  • Develop, implement and maintain green concepts and the green paradigm in interactions with our clients and their customers.
  • Recognize, validate, and respond to concerns and priorities of our communities and stakeholders.
  • Embrace and consider the interrelationships of sustainable business practices, smart growth, conservation, New Urbanism, and recycling/reuse.
  • Maintain and promote awareness of trends in sustainability, eco-friendly business practices and economic development.
  • Identify how the green philosophy can be employed in business and marketing activities of all types.
  • Recognize and respond to obstacles—regulatory, zoning, building codes, costs, perceptions, lack of knowledge that can impede green practices.
  • Inform customers and clients of the significance and value of LEED, Energy Star, and other green and sustainability rating systems relevant to their business and lifestyle.

We hope these practices inspire you and your company as much as they do ours. We’d be honored if you borrowed some or all of these for implementation in your business.

Apple officially names Steve Dowling as Vice President of Communications

Editor:

Apple named Steve Dowling as its new Vice President of Communications

Originally posted on 9to5Mac:

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Apple has officially named long time director of public relations Steve Dowling as its new Vice President of Communications, as noted on the company’s executive bios webpage. Dowling succeeds former Apple Communications head Katie Cotton, who left Apple in 2014 following Apple CEO Tim Cook choosing to take Apple in a new direction PR-wise. Dowling has led Apple’s Communications division for several months following Cotton’s departure, and he was internally named interim head of PR last October. Following the departure of Cotton, Apple’s PR strategy has been more open, with the company commenting more frequently on various news matters and seeding product review units to more news organizations. Dowling has been seen alongside Cook at various media appearances across the world. Last year, we published an extensive profile of Apple’s PR, Communications, and Marketing department, noting that Dowling would likely become Katie Cotton’s official successor in the near future.

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comScore: Android still market leader with 52.8% of mobile OS share

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Originally posted on 9to5Google:

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ComScore has released its latest report today, detailing the market share of the major smartphone OEMs and their platforms. Unsurprisingly, Apple is still leading in terms of handsets shipped with 41.7% of smartphones shipped, while Android is still leading the mobile operating system market with 52.8% of the market.

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You can quote me on this: “Have Fun and Do Great Things.”

Lets face it, I’m probably not the best boss in the world.  I’m kind of cranky at times.  I am demanding.  I expect the best from my team.  I get irritated when I see people not performing at the level I think they are capable of. I get bored with the same ‘ol same ‘ol. I’m anxious to see what’s around the next corner.

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         Have Fun and Do Great Things

But the one thing I encourage everyone around me is to make it a point to “have fun and do great things” in their work.  That’s because life is too short. Jobs are too tenuous. Clients are too fickle. Acquisitions and mergers upset the status quo. And so it goes on and on.  Everything changes in too quick an instant, sometimes for the good, other times not so.

My simple plea to my team is to have fun in your job. It doesn’t matter what your job is, just make a point to have fun doing it. Because if you’re having fun doing it, chances are, you might be setting yourself up to accomplish some great things.

Come to work whistling and with a determination to be the best you can be. Don’t do it for me. Do it for you. Find the fun in your job and you’ll accomplish something great.