Your Trash Can – the last #marketing frontier

Are you ready for trash-talking at the beach?

Are you ready for trash-talking at the beach?

We marketing-types must be running out of places to track consumer behavior. That’s because I just spent two hours discussing how we can track what consumers are throwing away in public trash cans, and ways we can use trash cans as the next high-tech promotional channel.

Sure, we’ve all been to the beach or an amusement park and seen trash cans emblazoned with advertising decals promoting everything from suntan lotions to candy bars to automobiles. Now, marketers are scheming on ways to take it to a whole new level.

Do you want to know which of your products are being consumed on a favorite Southern California beach? 

No problem.  In the not-so-distant future, marketing scavengers will rummage through the trash can on the sand for traces of UPC bar codes to add to their shopper marketing analytics.

Talking Trash at the Beach?

But before scavengers reach the can, you will likely be greeted by talking trash cans.  That robo-voice emitting from a mechanical kiosk which beckons you with “Would you like a free sample?” at your favorite warehouse club may find a new gig at a public trash receptacle near you.

As consumers, we’re numb to promotional messages.  But, are we ready to listen to trash-talk on your next visit to the beach?  Let me know what you think.

TLD’s Noren Starts Unadilla Off With A Bang

Troy Lee Designs rider Fredrik Noren raced two inspiring motos at the 10th round of the Lucas Oil Pro Motocross Championship, tallying in 14th overall with a 5-18 moto score. The overall finish didn’t showcase the impressive speed Noren was putting out on the tough Unadilla MX track, speed that took him from 36th on the first lap following a crash to 18th by the final lap in the second moto.


TLD’s Noren Starts Unadilla Off With A Bang.

Join us at #WebCongress Los Angeles 2015 – Save 30%

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Thursday, August 6 – All day. 8 AM – 9 PM
Broad Art Center @ UCLA
  • Use this promo code for 30% off tickets: OCLand30
WebCongress is an international marketing event consisting of keynote speakers, expert panels, and our infamous W Party.
Since 2008, we‘ve been bringing together executives, marketing professionals, digital agencies, leading tech and internet brands from all over North America, Latin America, and Europe, with one unique goal: teaching the latest digital marketing strategies, trends, and tactics.
The conference includes speakers from MOZ, E! Entertainment, Sprout Social, What’s Trending, Distilled, Portent, and more!

The venture capital firms that are best at spotting unicorns

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Quartz looked at early-stage investments—seed and series A rounds—in startups that ultimately became billion-dollar companies, using Pitchbook’s US data from 2000 to June 10, 2015.

Originally posted on Quartz:

This post has been updated.

Last month, Quartz went hunting for the biggest “unicorn makers” in the venture capital world. By analyzing data from research firm Pitchbook, the goal was to find out which firms participated in rounds that directly pushed a startup’s valuation to $1 billion or more.

Accel Partners and Insight Venture Partners came out on top, each with seven deals that helped propel a startup to “unicorn” status. But since the scope was late-stage deals, some readers noted, rightly so, that these firms were simply riding the wave, investing in fast-growing-yet-established startups, such as Slack. For investors with deep enough pockets, it’s easy to go “logo shopping” and invest in hot startups, solely to be associated with them. (The data, however, did include follow-on deals, or subsequent investments in startups the firms already had a stake in.)

But getting in early is often where the biggest returns are. Making those types of investments also requires guts and foresight since they’re bets…

View original 275 more words

USC Football To Host Rice In 2022

The teams last met in 1971.

The USC football team will host Rice in a non-conference home game in 2022, Trojan athletic director Pat Haden announced today (July 21).

The Trojans will meet the Owls of Conference USA on Sept. 3, 2022, in the Coliseum. It will be the teams’ first meeting since 1971.

USC holds a 2-0-1 lead in the series. After a 7-7 tie in the Coliseum in 1947, the Trojans posted a 7-0 win at home in 1948 and then a 24-0 victory in Houston in 1971. .

The Trojans play 3 non-conference games annually, including their long-standing yearly series against Notre Dame that in 2013 was extended through 2023. USC’s previously announced upcoming non-league games include a 2016 season opener against Alabama in the Cowboys Classic at AT&T Stadium in Arlington, Tex., a home-and-home series against Texas in 2017 (in Los Angeles) and 2018 (Austin) and a 3-game series with BYU in 2019 (away), 2021 (home) and 2023 (home), plus home games versus Utah State (2016), Western Michigan (2017), UNLV (2019) and New Mexico (2020).

USC opens this season by hosting non-conference foes Arkansas State on Sept. 5 and then Idaho on Sept. 12.

In the past 16 years, Troy also has played Ohio State, Auburn, Nebraska, Penn State, Arkansas, Virginia Tech, Kansas State, Syracuse, Boston College, Hawaii, Minnesota, Virginia and Fresno State on its regular season non-conference slate.

For USC football tickets, go to or call 213-740-GO SC.

Stolen Data’s Speed threatens Merchants while it Fatigues Consumers

If you’re reading my posts, I’m sure you think and read about data compromise continuously.  Nevertheless, an article in today’s PaymentsSource raised my consciousness around the concept of  “Data Beach Fatigue” facing many consumers.

As consumers, are we becoming numb to the news of data breaches, and simply tuning-out and ignoring when the latest data breach announcement is made?  How can we keep consumers vigilant about protecting their data in the face of compromise from so many directions without instilling a level of paranoia that motivates them to turn to the barbarian ways of the past (paying with cash and stuffing their mattress with greenbacks)?

Read more:  Stolen Data’s Speed Threatens Unaware Merchants