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Thank you for visiting The Stiel Report.  We created this simple blog for our friends, co-workers, and clients to share news and points-of-view on a wide range of subjects, with a special emphasis on innovation in marketing, financial services, and technology.  Lately, we’ve been spending more time tweeting our stream of new insights, as well as carefully selected curated news from a wide range of sources.  Check us out on Twitter at www.twitter.com/stieldirect.  Again, thank you for stopping by. 

Free Gasoline Promotions I Like: Save 15 cents with AMEX Bluebird Prepaid Card #AMEX

Bluebird, the prepaid card from American Express, is giving you 15 cents off every gallon of gas through September 8, 2014 at Walmart and Murphy’s gas stations.  (It’s 5 cents in Florida and 3 cents in Minnesota and Oklahoma).

Learn more: https://www.bluebird.com/gasdiscount?active_tab=HOW&offer=15

BlueBird Gas Rollback

 

What happens when your brand name becomes synonymous with terrorism?

Promotional Cards and the CARD Act

Thought you might be interested in reading an article on the subject of Loyalty, Award, and Promotional Gift Cards from the Philly Fed that I found interesting.

Source: http://www.philadelphiafed.org/bank-resources/publications/consumer-compliance-outlook/2013/first-quarter/credit-card-act-requirements-gift-certicicates-gift-cards-prepaid-cards.cfm

 

It reads in part, “Loyalty, award, and promotional gift cards are typically not funded by the consumer but by the entity sponsoring the card program. To qualify for the exclusion, the card must meet three requirements. It must 1) be issued on a prepaid basis primarily for personal, family, or household purposes to a consumer in connection with a loyalty, award, or promotional program; 2) be redeemable at one or more merchants for goods or services, or it can be used at an automated teller machine; and 3) make certain disclosures. To facilitate compliance, comment 20(a)(4)-1 provides seven illustrative (but not exhaustive) examples.

While loyalty, award, or promotional gift cards are not subject to the Credit CARD Act’s substantive restrictions on fees and expiration dates, certain disclosure requirements still apply. In particular, the front of the card must disclose the expiration date and state that it is issued for loyalty, award, or promotional purposes.

Printing ‘Reward’ or ‘Promotional’ on the front of the card satisfies this requirement. Issuers must also disclose a toll-free number anywhere on the card and (if applicable) a website address that a consumer can use to obtain fee information. Finally, any fees and the conditions under which they may be imposed must be disclosed on or with the card, code, or device.”

 

 

Your Credit Score makes you a more attractive prospective spouse

A recent Experian Consumer Services survey focusing on the most important attributes in a prospective spouse found that married adults value financial responsibility more than physical attractiveness.

LIG

LIG

Approximately half (49 percent) of married adult respondents stated that credit scores were important to them when selecting a spouse, and 95 percent of respondents rated financial responsibility as important in a spouse.

The survey also found that 73 percent of women and 60 percent of men believe having a spouse who is open about personal finances and credit makes him or her more attractive.

Read more:  http://www.experian.com/blogs/news/2014/06/02/love-and-marriage-and-credit/

How to use LinkedIn to win new business

Here are some proven ways to use LinkedIn as a tool to identify difficult to locate prospects that fall below the radar.

My sales team used it as one tool to successfully prospect for corporate cards.

  1. The primary benefit of LinkedIn is prospecting and networking. But… you’ve got to work it.
  2. Join groups where your prospects flock – not necessarily always the same where you or your peers flock.
  3. Search the group’s member list for prospects.
  4. My team copy/pasted prospects into a separate database (Salesforce) for follow-up – and used Hoover’s and D&B for additional insight to zero in on contact/prospect info
  5. “Premium” members can send “InMail” messages to prospects – something that responded better than ordinary emails.
  6. Invite high-value group members to visit you at trade shows, events, exclusive activities, et al.
  7. What is your “elevator speech”… we requested a brief telephone call to introduce how we can save fleet owners money on fuel expenses with exclusive discounts (a compelling offer when you own ½ the gas stations in town).
  8. Quit groups when it stops being productive – find/join new groups to find new prospects
  9. 3. Contribute original thought leadership to the conversation – but don’t over-contribute or recycle someone else’s content (unless it is Xerox content) or share trivial news.
  10. Always ask for referrals from every LinkedIn contact you talk to.
  11. Most important: A-B-C (always be closing)

Finally, I love an app called “CardMunch” – now owned by LinkedIn – the CardMunch app lets you take a picture of a business card and their team in India literally transcribes “by hand” it into an outlook-compatible file in less than an hour – virtually perfectly every time.

I would collect business cards at trade shows, scan them into CardMunch, then send a “thank you for visiting” email note later that afternoon.

Then, back at the office, download the file for future follow-up or invite to connect on LinkedIn. It is a cool way to manage all those business cards you collect at events.