Earth Day 2000 marked the date that Stiel Direct LLC formally adopted its Green Marketing Initiatives. In 2010, we updated the overall goals of the Stiel Direct Green Marketing Initiative to include the following principals:
- Integrate green concepts, viewpoints and benefits into every marketing project.
- Inform associates and clients of green options and incentives that encourage and enable resource efficiency.
- Implement resource–efficient and green practices in the office environment.
- Promote and form coalitions with suppliers, staff, and clients to foster resource–efficient activities.
- Develop, implement and maintain green concepts and the green paradigm in interactions with our customers and their clients.
- Recognize, validate, and respond to concerns and priorities of our communities and stakeholders.
- Embrace and consider the interrelationships of sustainable business practices, smart growth, conservation, New Urbanism, and recycling/reuse.
- Maintain and promote awareness of trends in sustainability, eco-friendly business practices and economic development.
- Identify how the green philosophy can be employed in business and marketing activities of all types.
- Recognize and respond to obstacles—regulatory, zoning, building codes, costs, perceptions, lack of knowledge that can impede green practices.
- Inform customers and clients of the significance and value of LEED, Energy Star, and other rating systems.
For more information, please call us at (949) 300-8325. Or if you prefer to reach us electronically, Click Here.
