Category Management:
In today’s outsourced-advantaged retailing environment, Stiel Direct’s experienced team of marketing, sales, and category managers supports the leaders in banking, payments processing, as well as retailing leaders in convenience, grocery, specialty, and electronics with effective marketing and category management services.
We improve performance and save our clients significant dollars by managing specialized marketing and product development services and categories on an outsourced basis.
Our clients gain the skill, experience, flexibility, and insights of our experienced project, marketing, and category managers and leaders, without the significant investment required for in-house staffing.
A few examples of our in-house staff expertise includes:
- Private label and cobrand credit, prepaid, and debit services
- ATM and Kiosk program development and management
- Hardware and software vendor review and counsel
- Electronic payments including processing, and leading-edge payment choices such as mobile and international
- Money transfer, money orders, lottery, and other fee-based financial services
- Specialized programs including in-store banking, underserved strategies, market development, new media
Loyalty Marketing:
From database strategy, development and design, to analysis and on-going management, Stiel Direct’s team can create and build a database marketing effort that delivers measurable value and results.
We’ve designed and executed hundreds of successful direct marketing campaigns for America’s leading companies.
Efforts include a wide range of products and services. From MasterCard & Visa solicitations, to customer retention and usage campaigns, to high technology business-to-business initiatives, each are designed around our fundamental philosophy of “keep it relevant!”
Stiel Direct team members are recognized industry leaders in creating value for our clients involved in major event and sports sponsorship programs. Our experience includes developing and implementing marketing campaigns in support of
- Store promotions and sampling
- NASCAR, Formula One & CART auto racing
- Major League Baseball
- Bassmaster Tournament Tour
- World Cup Soccer
- Summer Olympics
- Hundreds of other national and regional events including marathons, international trade shows, fairs and festivals
Business Development Calling Programs, Training, Sales Promotions, and other Services:
The Stiel Direct team has developed and implemented over one hundred large-scale business development calling programs and sales promotion programs for major financial services leaders and Fortune 100 companies, including dozens covering from 1,000 to over 5,000 client retail locations simultaneously.
We also offer other integrated direct marketing solutions to clients, including social media and web-based solutions.
Stiel Direct has generated many hundreds of thousands of profitable new customers for our clients through innovation, integrity, leadership, and dedication.
For more information, please call us at (949) 300-8325. Or if you prefer to reach us electronically, Click Here.

