Stiel Direct utilizes comprehensive proprietary predictive response modeling toolsets, along with strategies and tactics, to identify, communicate with, and refine prospects for clients, as well as for our Life Event Marketing customer and prospect marketing programs.
Stiel Direct uses client’s customer, as well as our proprietary and compiled prospect databases that are modeled and updated as often as necessary, including on a real-time basis. With these analytic tools, Stiel Direct helps clients identify the individuals and households with the greatest probability to respond profitably to marketing communication.
Stiel Direct Database Marketing Program prospect lists are fully-compliant with industry regulations. Lists are built with our client’s customer and prospect databases, or from the highest quality sources. Prospects are thoroughly qualified, scrubbed, de-duped, and updated on a daily, weekly, and monthly basis, or otherwise as requested by our clients.
These important activities allows our clients to improve response rates while enhancing efficiency and effectiveness of limited marketing opportunity windows, such as provided through the Stiel Direct Life Event Marketing Programs.
StielScore TM2 is a proprietary multi-functional modeling platform called that incorporates a robust array of available data sets. Stiel Direct’s clients uses this data to develop relevant creative messaging, as well as to score a prospects potential value to the advertiser.
Stiel Direct modeling programs provides the ability to score each individual’s propensity for specific products, services and conditions. These models are designed for adaptation to multiple products, opening new vistas for managing marketing programs across multiple product solicitation and marketing programs, such as the co-op mailing programs.
Stiel Direct continuously develops and updates propensity profiles across various prospects, customers, and products. This enables clients to participate in Stiel Direct’s Life Event solicitations which systematically target thier products and services to the most responsive customers and prospects, while avoiding the waste of unproductive audiences.
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