“Consumers impacted by life events spend more on new products and services and are more receptive to new brand trial in the first 90 days of the event than established households spend and trial in five years.”   – Dan Stiel

Each day, new prospects enter and leave the world of consumers being impacted by life’s biggest events.

Stiel Direct has conducted extensive primary and secondary research annually into consumer spending habits and brand loyalty impacted by major life event changes.

This research identified key marketing opportunities and challenges for increases in consumer spending, shift in household spending patterns, new brand and product trial, and threats to established brand loyalty.

When it’s time for a change, reach your best prospects with Life Event Marketing

Based on our research, combined with extensive program testing, Stiel Direct created Life Events Marketing to help clients focus on delivering effective marketing to consumers impacted by life’s biggest events including:

• Newlyweds and soon-to-be-married
• New movers within days of their move
• Expectant parents and families with newborns
• New Equity Spenders, including
  • Consumers who have just refinanced their mortgages
  • Homeowners who have just obtained equity loans

Stiel Direct offers program choices to help marketers reach consumers experiencing life’s biggest events efficiently and effectively.