While many consumers are facing challenges with the equity in their homes over the past several years, millions of consumers still re-fi their mortgages and obtain home equity loans.
New Equity Spenders are excellent prospects for many marketers.
Stiel Direct has conducted extensive research into spending behavior among consumers who have recently re-financed mortgage loans or who have obtained home equity loans and lines of credit.
On average, over 150,000 households obtain home equity loans across the USA each month. Homeowners use cash-out refinancings for debt consolidation, home improvements, vacations, and other spending.
With new spending power, these consumer households’ purchasing indexes score much higher in purchases for:
- Home Improvement
- New Automobiles
- Furnishings and Décor
- Appliances
- Real Estate Investments
- Business Opportunities
- Recreational Vehicles
- Luxury Purchases
- Vacations
- Insurance and Investment Opportunities
- Childrens and Higher Education
Stiel Direct offers powerful programs to reach New Equity Spenders at the right time.
