New movers reevaluate previous brand loyalties, buying habits, and shopping patterns. Be among the first to welcome them to their new home, retain loyalty and win new business.

Even in the most challenging economic times, almost 17 million Americans move into a new home each year. Over 30% move to a new area due to a job change. Changing lifestyles, homestyles, and shopping patterns provide challenges to marketers to retain customers and opportunities to win new sales.

Stiel Direct’s weekly and monthly new mover marketing programs can help you reach over 90% of homebuyers and movers in the top 100+ DMAs nationally – including over 90% of first time homeowners.

Stiel Direct’s New Mover marketing programs provide flexible, targeted messaging:

• Reach new homeowners or renters – or both
• Selective target messaging to Single Family homes, co-ops, condo owners
• Selective targeting of renters moving into a new home
• Tailor messages, offers, store locations to zip code and zip+4 level
  • Weekly and monthly marketing programs reach prospects at the right time
• New Mover and New Homeowner marketing opportunities are especially effective for:
  • Grocery Stores
  • Automotive and Transportation
  • Recreational and Leisure Services
  • Pet Care Retailers, Providers, and Services
  • Video Rental Services
  • Banking and Financial Services
  • Home Furnishings and Décor
  • Home Improvement Retailers and Contractors
  • Household Products
  • Service Stations and Convenience Stores
  • Home Entertainment Retailers
  • Appliance Stores
  • Health Care Services – Primary Care, Optometry, Dentistry, Prescriptions, Home Remedies
  • Retail Stores
  • Restaurants and Out-of-Home Entertainment
  • Telephone and Cellular Services
  • Internet, Cable TV, Satellite Services