New Parents Marketing

Expectant families and households with newborns experience dramatic and unprecedented changes in spending preferences and brand-loyalty behavior.

Stiel Direct’s New Parent marketing programs reach expectant families and households with newborns in a timely and efficient manner:

  • Almost 80% of total audience are first-time parents
  • Nearly 4 million expectant parent and new born households annually nationwide
  • Reach up to 60% of the total expectant and new born parent segments in the top 100+ DMAs nationally
  • Reach expectant parents in their final trimester of pregnancy
  • Choose between “Solo” and “Co-op” marketing programs for efficient and effective reach

Opportunities include:

  • Diapers & Baby Clothes
  • Convenience Stores, 24-hour Retailers
  • Clothing and Beauty for the New Mom
  • Banking, Insurance & Financial Planning Services
  • Digital & Video Cameras
  • Cellular Telephone Services
  • Automotive
  • Books & Magazines
  • Home Furnishings and Decor
  • Household Products
  • Health and Fitness Products and Services
  • Home Entertainment