Conde Nast estimates that consumers buy more in the first six months of marriage than a settled household does in five years.
The Stiel Direct Newlywed Alliance co-op and solo marketing programs provide marketers with on-going, timely, and cost effective means to reach both soon-to-be-married and newlyweds.
Newlyweds are valuable prospects for brand managers. Over 67 percent of women wear the same fragrance they wore when they got married, according to a study by Firmenich, Plainsboro, N.J., a leading fragrance maker.
A study from Conde Nast’s Bride’s magazine showed that after three years of marriage, 96 percent of women still shop at the same stores they used when they were engaged; 81 percent are using the same brands.
U.S. newlyweds spend a total of $70 billion in the first year after marriage for their household, Conde Nast estimates.
Stiel Direct’s weekly and monthly marketing programs are tailored to help you reach over 60% of soon-to-be-marrieds and newlyweds in the top 100+ DMAs nationally.
- Solo and Co-op Newlywed Alliance Marketing Programs provide flexible, targeted messaging:
- Selective target messaging to Soon-to-be-Marrieds and Newlyweds
- Tailor messages, offers, store locations down to the SCF and zip code level
Newlywed and Soon-to-be-Married Alliance Co-op and Solo marketing opportunities include:
- Household Products
- Automotive and Transportation
- Recreational and Leisure Services
- Grocery Stores
- Video Rental Services
- Banking and Financial Services
- Home Furnishings and Décor
- Home Improvement Retailers and Contractors
- Home Entertainment Retailers
- Appliance Stores
- Health Care Services – Primary Care, Optometry, Dentistry, Prescriptions, Home Remedies
- Retail Stores
- Restaurants and Out-of-Home Entertainment
- Telephone and Cellular Services
Contact us for more information.
