New Media

The Stiel Direct team dedicates significant resources and efforts to lead the understanding, discovery, and integration of new and emerging media, technologies, trends, and preferences into actionable marketing strategies and tactics.

New Media is much more than simply advertising or creating a presence on Facebook, LinkedIn, Pinterest, MySpace, Twitter, or the hundreds of other sites from around the world dedicated to storytelling or bringing people together. Rather, it is integrating corporate communications strategy using social and new media channels in a meaningful and productive manner that drives stakeholder value.

  • Mobile and wireless marketing
  • Digital media, content and culture
  • Self-serve empowerment
  • Interactive public relations
  • Location-based marketing
  • Email marketing
  • Social media
  • Event and sponsorship development
  • Community involvement
  • Emerging technologies

Our Social and New Media team specialists are experienced professionals with the training, skills, creativity, and commitment to drive your marketing success.  Our Social and New Media team includes experience in the following roles:

  • CRM Administrators: CRM system administrators support our clients preferred sales platforms, such as SalesForce, Sage ACT!, PeopleSoft CRM, OnContact, and many others. Support includes configuration, maintenance, customization and vendor management.
  • Content Developers: Freelance and in-house journalists who create and edits compelling textual material that captures and holds the attention of our clients’ target markets in the prospect-to-customer sales cycle.
  • Marketing and Product Data Analysts: Marketing and sales data custodians skilled in extraction, reporting, interpretation and analysis. They bring the ability to handle large volumes of data from numerous retailer POS systems, such as Walmart Retail Link.
  • Integrated Media Managers: Execute campaigns for multiple traditional and New Media communication channels.
  • Social and New Media Campaign Specialists: Creation and management of content, landing pages, scoring algorithms, drip campaigns, etc. Specialized expertise with segmentation nurture tracks.
  • PPC Managers: Deep expertise in paid advertising via search engines, social media, relevant web properties, new media. Responsible for all target geographies and languages. Optimizes advertising spend based on defined metrics.
  • Mobile Messaging & Advertising Managers: Utilizing mobile communication to drive client sales and brand objectives including campaign development, management, and analytics.
  • Social & New Media Managers: Define social and new media strategies that achieve client business objectives, creating and implementing tactical plans, manage on-going social media campaigns.
  • Web Marketing Managers: Responsible for the client’s website, including design, development and updates. Manages, analyzes and reports on web analytics, SEO, SEM and PPC, optimizing online effectiveness.

For more information, please call us at (949) 300-8325.  Or if you prefer to reach us electronically, Click Here.