We’ve served some of America’s most successful companies with a wide range of category management and marketing services since our incorporation in April 2000 as a Delaware corporation.

Stiel Direct LLC holds its roots back to 1978 when Dan Stiel started Ad-Vans Advertising in Newport Beach, California with several surfing pals and college classmates. The primary goal of the founders was to gain real world experience in marketing, make enough money to pay tuition at the University of Southern California’s Marshall School of Business, and still have time to surf.

Ad-Vans’ first clients in the late 1970s and early 1980s included some of Southern California’s most innovative and successful companies and regional financial institutions of the time, including Bank of America, Santa Monica Bank, Bank of Newport, National Bank of Whittier, and many others.

After graduating from USC in 1983, Dan sold his financial interest in Ad-Vans to his partners and went to work in the marketing department at First Interstate Bancorp (acquired by Wells Fargo in 1996) where he developed his career over the next eleven years beginning in Market Research and quickly progressing through Marketing Services, Product Management, and Vice President, Marketing Director for its Southern California operations.  Dan followed this success with senior level marketing assignments at Visa USA and Tosco/Circle K Stores, Inc.

In 2000, Stiel Direct was launched based on the marketing principals created by Ad-Vans, this time focused towards national and international retail and financial services clients seeking innovative and effective marketing solutions in a constantly changing and challenging business climate. Clients have included some of the nation’s most interesting start-ups and the world’s largest financial institutions, retailers, and manufacturers.

In 2008, we spun-off our special events business into a new company called NWA Festivals, which created and managed several large scale expos and festivals (including The Living It Green Expos and the Pinnacle Hills Arts, Food, and Music Festival) benefiting charitable organizations. In 2010, NWA Festivals was sold when we relocated back to Orange County, California.

For more information, please call us at (949) 300-8325.  Or if you prefer to reach us electronically, Click Here.

The following is a partial list of notable clients and brands Dan and his team have served over the years: