Facebook IKEA “fan” page was an impostor

Shop.org is reporting that a fake Facebook “fan” page that appeared to represent IKEA offered store gift cards and generated tens of thousands of fans rapidly before its removal.  The site has been taken down

“That’s why we have a team closely monitoring the issue and deleting groups and pages as we discover them or they’re brought to our attention by our users,” a Facebook official told shop.org. “It’s also why we’ve started building an automated system to detect this type of suspicious content and behavior more quickly before it’s even reported.”