Wal-Mart is mapping the “social genome”

Fast Company takes a closer look at @WalmartLabs, where founders are busy mapping the connections between consumers’ social interactions and what they buy, as a key part of the retail giant’s push into social commerce. The results will be used to improve performance in three areas, including tracking the interests of consumers to better merchandise the stores they live near, using social data to make gift recommendations and using mobile to enhance the in-store experience. FastCompany.com: