Samuel J. Palmisano, who steps down on this week after nearly a decade as chief executive of I.B.M., knows how to drive change in a big company.
When so much of the study of business innovation focuses on start-ups and entrepreneurs, he says in an interview with the NYT that his guiding framework boils down to four questions:
1. “Why would someone spend their money with you — so what is unique about you?”
2. “Why would somebody work for you?”
3. “Why would society allow you to operate in their defined geography — their country?”
4. “And why would somebody invest their money with you?”