Low-Priced Rival Pushes to Take Over France’s Mobile Phone Market

After popularizing the idea of low-cost broadband Internet service in France, upsetting a few vested interests in the process, telecommunications entrepreneur Xavier Niel’s new company, Iliad, which operates under the brand name Free, introduced a wireless service that challenges the three main mobile operators in France on price.

Yhr new service is modeled after Free’s broadband package, which offers Internet access, fixed-line telephone calls and television for a flat monthly rate of 29.99 euros, or about $38, the new mobile service is built around a 19.99 euro plan that includes unlimited domestic and international calls, text messages and mobile data.