Quote of the Day: “People over 50 account for 67% of America’s consumption.”

“People over 50 account for 67% of America’s consumption. So they should be the most highly sought after demographic, right? Wrong: Only 5% of marketing spending is geared toward them. And if you look within that 5%, 92% of it is pharmaceuticals and financial products,” says Asaaf Wand, the founder of Sabi, a line of branded, ergonomic wares for the aging which launches today.