Quote of the Day: “Marketing is dead”

"Marketing is dead," Saatchi & Saatchi worldwide CEO Kevin Roberts said in his opening keynote speech at MIDEM’s Visionary Monday in Cannes (home to the Cannes Lions International Festival of Creativity). "We have got a much higher calling now. Your role is not to market stuff at people, but to create a movement. You’ve got to create a movement and inspire people to join your movement, whether that’s an artist or a venue…We’ve moved from interruption to interaction."