At the 2012 National Restaurant Association Show in Chicago, Heartland Payment Systems (NYSE: HPY) unveiled its Mobuyle Restaurant solution, which enables restaurateurs to accept credit, debit and gift card payments through Android smartphones and mobile devices.
Mobuyle can be used by existing Heartland card restaurant merchants (new Heartland merchants must open an account) by downloading the free application at Google Play and purchasing a Mobuyle Encrypting Card Reader from Heartland (www.heartlandpaymentsystems.com/Mobuyle or 866-941-1477). Restaurateurs plug the reader into an Android smartphone or mobile device audio jack to swipe cards and process customer transactions from anywhere inside or outside a restaurant.
Mobuyle puts full terminal capabilities into the hands of restaurant staff while also enabling them to accept card payments with Store and Forward (SAF) functionality, giving them the ability to accept payments, even if they are out of range of cellular coverage or Wi-Fi access. These robust capabilities allow servers to accept tableside card payments while also expanding restaurateurs’ payment options to coincide with their business offerings, including: Curbside pickup, Catering, and Delivery services.
Unlike Square or GoPayment, Mobuyle, restaurant merchants pay rates that are much more cost-effective than paying a higher, flat fee.
The Merchant Bill of Rights
In accordance with The Merchant Bill of Rights and its advocacy for the clear, straightforward presentation of processing costs, Heartland follows an interchange-plus pricing model which passes card brand fees directly through to the merchant and charges processing fees separately, making it easier for restaurant merchants to see what they are paying, and to whom. Restaurateurs also save money by working with Heartland directly and bypassing third-party provider fees.
Restaurant merchants are finding mobile to be an outstanding alternative to traditional terminals and Heartland is leading the charge in providing a secure and comprehensive mobile payment acceptance solution," said Mike English, Heartland’s executive director of product development. "By accepting credit, debit and gift card payments through Android smartphones and mobile devices, Mobuyle enables restaurateurs and their staff to enhance the overall customer experience."