Quote of the Day: “Mobile is a behavior and not just a tactic.”

"Mobile is a behavior and not just a tactic. Marketers just need to invest and learn," said Andy Markowitz, GE’s director of global digital strategy. With its more than 90 mobile applications, GE is focusing its mobile strategy on achieving a high degree of "microrelevance" in each of its specific markets. Its goals are commercial engagement, employee connections and telling GE’s story. Read more: http://www.mobilemarketer.com/cms/news/content/13080.html