Thought for the Day: Your first email is your most important.

According to a study by MarketingSherpa, a welcome email is likely to be the most opened email you send. Furthermore, ExactTarget’s Subscribers, Fans, & Followers research reveals that 67% of consumers subscribe to email for discounts and promotions. Take advantage by inviting subscribers back to your website with product recommendations, friends and family discounts, and special offers.

Source: ExactTarget