CSP is reporting Chevron is now partnering with supermarket chain Safeway Inc. to offer its first fuel-rewards-based loyalty program in the United States.
With California as its launching point this October, the first phase of the loyalty-program rollout enables customers earning points in Safeway’s Reward Points loyalty program to use them to receive a discount at the pump at participating Chevron and Texaco branded locations. Safeway operates more than 1,600 food stores in the United States and western Canada.
The first phase of the program rollout will include approximately 250 Safeway and Vons stores in California. Read more: http://www.cspnet.com/news/services/articles/chevron-safeway-team-loyalty