Valpak Integrates Local Coupons in New Apple Passbook

Valpak Direct Marketing Systems, Inc., a familiar sight in mailboxes across the USA with their local print and digital coupons, will launch an enhanced iOS app, enabling consumers to add their favorite local coupons from Valpak to the much-ballyhooed iOS 6 Passbook. The new Valpak iOS app will be available via the Apple iTunes Store in the coming days, says the company.

Passbook, announced by Apple last week, promises to make it easy for consumers to organize, manage and retrieve local coupons, loyalty cards, and other money-saving information from one place.

Consumers will be alerted with a reminder to use the Valpak coupon in their Passbook when they are in close proximity to the business. As one of the first providers of local coupons in Passbook, Valpak hopes to make coupons accessible to consumers. "We certainly recognize the significant consumer convenience this brings," said Michael Vivio, president of Cox Target Media, provider of Valpak. "Now that Valpak is integrated with Passbook, it’s easier than ever for consumer’s to interact with their favorite small businesses using this leading edge technology."

Apple is touting Passbook as a virtual wallet that makes it fast and convenient to access offers right on the mobile phone. It’s been described as "a tremendous opportunity to revolutionize the way we use our wallets" according to David Reeves from 22squared agency, in a recent USA Today article.

"The digital wallet space which takes the consumer from marketplace to purchase in a few easy steps makes for an even more seamless transaction," said Vivio. "We have great potential and possibilities that are growing every day by being in the mail, online and on the phone."

According to the USA Today article, Worldwide mobile payment transactions will grow from $171 billion in 2012 to $617 in 2016.