Definition of the Day: The Role of Marketing
1. Purpose: Marketing provides and supports strategic and tactical functions that drive short and long-term revenue growth and profitability.
2. Roles: Activities include auditing & analysis, planning, market & product development, monitoring competition, branding, promotions, sales support & training, pricing, distribution, monitoring customer satisfaction, providing market and consumer insights.
3. Skills: Project Management, Collaboration, Software and Technology Fluency, Analytics, Curiosity and Rigor.
4. Goals: Define and deliver optimal results focused on the best opportunities in the market place; support and achieve organizational strategic objectives; maximize internal and external resources.