Quote of the Day: “It’s not about the sneaker. It’s about the promise.”

David Srere, co-CEO of branding and design firm Siegel+Gale, says Nike hasn’t succeeded mainly because of the quality of its product, but because of its skill at tapping into the emotions and aspirations of athletes on every level. “It’s not about the sneaker. It’s about the promise,” Srere says. Read more: http://www.wired.com/business/2012/10/lance-armstrong