Banks have taken down the credit card sign-up tables that used to dot college campuses at the beginning of every semester onto the Internet. Now, instead of earning a t-shirt, college students connect with financial companies on social media websites, sometimes earning monetary perks instead.
Much of the change is the result of new laws improving transparency in on-campus credit card marketing. However, social media ubiquity is driving the change as well. Today, nearly 92 percent of people aged 19-28 are estimated to be using social media websites. Facebook holds more than 680 million registered users.
Read more: Credit Card Issuers Showing a Social Side – http://blogcritics.org/culture/article/credit-card-issuers-showing-a-social/