Quote of the day: “34 percent of reward points go unredeemed”

“34 percent of reward points go unredeemed and expire, accounting for $16 billion in point value, in large part because they’re difficult to track and redeem,” Krishna Subramanian in his AdAge article (Forget the E-Wallet — It’s Apple’s Passbook That Will Transform Retail, At Last, a Solution to the Problem of How to Get Coupons to Work). More: http://adage.com/article/digitalnext/forget-e-wallet-apple-s-passbook-transform-retail/237957/