New studies are showing that consumers are starting to feel upgrade fatigue when it comes to their high-tech products.
There is no lift in PC sales even with new models promising thinner, lighter, faster, easier, cheaper, stronger, longer-lasting, flashier, and more capable. People are simply owning them longer. A report by Recon Analytics, a market research firm, found that people around the globe were waiting longer to buy new mobile phones. In 2007, Americans upgraded their phones every 18.7 months on average; three years later, that number had stretched to 21.1 months. In Finland, people now wait 74.5 months to upgrade, compared with 41.8 months in 2007.