Square has already done an incredible job cleaning-up in the highly-fragmented credit card processing sales industry previously dominated by local independent sales organizations by targeting the smallest business owners.
Now, Square is going upstream and head-on with Intuit and the other ISOs with its new “Business in a Box” bundled hardware package.
The new $299 package includes a cash drawer, an iPad stand, card readers and an optional printer for printing receipts – just add your own iPad and you’re ready for business. Need paper receipts? No problem! Add $300 if you want a printer.
The Square Register app takes 2.75% of each transaction as a fee. Or, businesses can pay a flat $275 a month.
The credit card ISOs are already crying foul over the latest move by Square, who is now processing over $10 billion in annualized transaction volume.