The Merchant Customer Exchange (MCX) took another step forward in launching its much-anticipated mobile commerce solution to the marketplace today with the announcement it selected Gemalto (Euronext NL0000400653 GTO) to build its mobile wallet.
According to a press release, MCX selected Gemalto for its “unmatched expertise in mobile financial services and track record of being trusted by leading banks, governments, merchants and mobile operators and their customers all over the world.”
The initial MCX wallet, which will be primarily barcode and cloud-based, will run on Gemalto’s Allynis Mobile Payment platform. MCX will also leverage Gemalto’s mobile wallet software for a rich smartphone application as well as development kits to enable retailers to embed the wallet functionality within their own applications.
Once it is fully deployed, the wallet will be accepted at all MCX members, an unparalleled, growing group of widely respected merchants that collectively operate more than 75,000 stores and process more than $1 trillion in payments annually. Consumers will have access to a personalized payment experience integrated with merchant offers, promotions, loyalty and location-based services, which they will be able to use at many of the large retailers at which they regularly shop.
“Gemalto’s global experience and unparalleled expertise make it the ideal partner to develop a mobile wallet worthy of the stature of merchants backing MCX,” said MCX’s Dodd Roberts. “Our work with them over the past months leaves little doubt that MCX will benefit from their considerable technical expertise.”
Founded in 2012, Merchant Customer Exchange (MCX) seeks to lead the shift to mobile payments by providing better shopping and paying experiences for customers and merchants alike. Backed by leading merchants such as Dunkin’ Brands, Target Corp. and Shell Oil Products US, MCX’s owner-members include leaders in the big-box, convenience, drug, fuel, grocery, quick- and full-service dining, specialty-retail, and travel categories. These companies collectively operate more than 75,000 stores, process more than $1 trillion in payments annually, giving MCX scale and ubiquity unparalleled within the mobile-payments industry. The company is based in Irving, Texas.
For more information, visit http://mcx.com