Smartphones are Growing More Intertwined with People’s Lives, according to a new study.
- Three in five (60.9%) mobile users say that they use their smartphones for all functions of their daily life, according to Prosper Insights & Analytics™, up 34% from a year ago.
- Meanwhile, the percentage of users who say they use their smartphone only for basic functions is down a whopping 85%, indicating smartphones are growing even more intertwined with people’s lives.
- 82.6% say they take their smartphone/tablet with them on vacation, and use it all the time, up from 71.1% last year.
- Checking in for a flight is up 52% year-over-year and making reservations for restaurants or attractions is up 35%.
Smartphone or Tablet Usage for the Following While on Vacation
2013 Indexed to 2012 (Adults 18+)
- Checking in at an airport ahead of time – 152
- Making reservations for restaurants or attractions – 135
- Entertainment while traveling (on a plane, in the car, etc.) – 132
- Posting photos/status updates to social media – 128
- Searching for local restaurants or attractions — 126Entertainment while on vacation (at the beach, in a hotel, etc.) – 124
- Checking work email – 122
- GPS/Maps – 122
- Keeping in touch with those back home – 117
- Checking personal email — 111
Source: Prosper Insights & Analytics™
To be read as: Score of 100 is flat to Adults 18+; Score of 105 indicates score is 5% higher than Adults 18+.
These insights derive from the March Mobile Survey, conducted by Prosper Mobile Insights™. The survey included 362 smartphone and tablet users from the uSamp Mobile Panel who completed the survey on their devices. Margin of error is +/- 5.3% at a 95% confidence level.