OTT Messaging vs. SMS Messaging

Consumers are on track to send 41 billion over-the-top mobile messages per day by the end of 2013, according to new forecasts issued by research firm Informa, That compares with an average 19.5 billion SMS texts.

There were about 586.3 million users of OTT messaging in 2012, according to Informa. There are far more P2P SMS users than there are OTT messaging users.

The following is a list of the top OTT Messaging Apps:


Available for Android, Blackberry, iOS, Windows, and Nokia’s Symbian OS, more than 1 billion messages are sent daily via WhatsApp. Offers mobile instant messaging and file sharing (photos and videos) app. WhatsApp is

Facebook Messenger

Instant messenger for your Facebook contacts, group chat, and location sharing. Messenger is available on Android, iPhone, and Blackberry devices.


Apple’s iPhone and iPad only iMessage app gives instant/text messaging to users of iOS devices. Free & unlimited text only to other iMessage users.

Kik Messenger

Available with an open API for developers to build on top of its core messaging platform. Mobile messenger incorporates picture and video sharing, sketching, as well as social entertainment features across multiple mobile platforms.

Available on Android, iOS, and Blackberry and any web browser. Links and sync all other instant messenger accounts and enables messaging to all your contacts from the IMO app.


Google’s messenger app allows free messaging between Gtalk users through multiple platforms including Windows, Mac OS desktops, Gmail, Google+, and the Gtalk app on Android.