Momentum continues as Merchant Customer Exchange accumulates scale.

Merchant Customer Exchange (MCX) announced today that Southwest Airlines, Brinker International, Inc. (parent company of Chili’s® Grill & Bar and Maggiano’s Little Italy®), Pacific Convenience & Fuels LLC and RaceTrac are some of the latest merchants to join its effort to provide a widely accepted, customer-focused and secure mobile-commerce solution.

These members join other recently added companies including DICK’S Sporting Goods, Hobby Lobby Stores, Inc., Meijer, QuikTrip and Wawa which were announced as part of MCX in January.

MCX’s 30-plus merchants have unparalleled consumer relationships, including more than 700 million payment and other customer accounts. They employ 4 million people across nearly 80,000 stores, and represent more than $1 trillion in annual sales. MCX merchants include five of the top 10, and 20 of the top 90 merchants by revenue on the National Retail Federation’s Top 100 list.

Initially, MCX’s mobile wallet will be primarily barcode- and cloud-based, offering consumers a personalized payment experience integrated with participating merchant offers, promotions, loyalty and location-based services.
“Southwest supports efforts to bring a competitive mobile-payments network to the market that also protects consumer and merchant data,” said Chris Monroe, Treasurer, Southwest Airlines. “We’re proud to join the growing list of outstanding merchants backing MCX.”

Source: Merchant Customer Exchange (MCX)