OTT messaging booms among youth

If you’re over forty, you may have missed the OTT messaging boom.  For those not familiar, over-the-top (OTT) messaging services and apps work over an Internet connection and not over a wireless network like standard SMS text messages do.

The big plays in OTT include Apple’s proprietary iMessage service, now delivering over 2 billion daily messages, WhatsApp with over 200 million active users. Other players include MessageMe and Snapchat.

According to Mobile World Live, smartphone owners under the age of 35 are much more avid fans of OTT messaging than older smartphone users, while VoIP usage remains relatively limited across all age groups, according to a report released by Analysys Mason today.

 

MWL reports that while OTT usage is growing like a teenager on Corn Flakes, SMS usage is still popular, with just over 90 per cent of 18-34 year olds use SMS texting service; only 67 per cent of those aged 65 and over use the service

Meanwhile Chetan Sharma Consulting claims OTT player WhatsApp has moved around more messages in the last year than all the mobile operators in US and China combined.

Read more:  http://www.mobileworldlive.com/operators-must-respond-to-ott-messaging-boom-among-youth-report