With 770 million worldwide shipments of feature phones in 2012, there are a ton of consumers who’ve yet made the leap into smart phones. In fact feature phones made up 25% of the 2.6 billion total shipments of mobile phones in 2012.
Facebook realized that there was still a massive opportunity to serve their users still relying on feature phones to communicate. Facebook for SIM is designed to meet that need.
Facebook for SIM was created by Gemalto as a client/server SIM application for mobile operators. It is enabling anyone to enjoy the service on all handsets, even if without a data connection or data subscription.
Gemalto’s software development team embedded the software application into the SIM. This ensures the Facebook application is compatible with 100% of SIM-compliant mobile phones.
The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions:
- People can log in directly from the SIM application
- People can access Facebook Messenger (messages and chat)
- Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. One can also automatically search their SIM phonebook for other friends and send them requests.
Facebook for SIM is extremely easy to use and is available to everyone anywhere on planet Earth. No data contract or application download is needed, because the software is embedded in the SIM and it uses SMS technology. As a result, it works for prepaid as well as for pay-monthly customers. Following an initial limited free trial, Facebook for SIM then operates on a subscription model via an unlimited pass for a given period of time.
Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to the masses.