Long live the king of home video rental…not!

Blockbuster Video, which once ruled Tuesday’s new home video releases and cheap Friday night entertainment on the couch just nine years ago, has announced it will close it’s last 300 stores in the U.S.  Joining the shuttered stores in the shut down will be its mail order DVD rental service.

Founded in 1984, just a few years after home VCRs went mainstream in the U.S., Blockbuster has slipped quickly over the past couple of years into nothing more than a case study in strategic planning for business school students worldwide. At its peak in 2004, Blockbuster had nearly 60,000 employees and over 9,000 stores.

Blockbuster as a brand will live on as the on-demand video service for parent company Dish Network.