Study: What Consumers Think about Mobile Payments

MasterCard and PRIME Research today released the second annual global MasterCard Mobile Payments Study, which tracked more than 13 million social media comments across Twitter, Facebook, online blogs and forums around the world. The study shows improved sentiment toward mobile payments and rapid growth in consumer use and merchant acceptance. Merchants carry an 88 percent positive rating with many touting mobile acceptance as a competitive advantage. As consumers increasingly turn to mobile options, merchants reluctant to accept these payments may find themselves at a disadvantage.

The research points to 2013 as the year mobile payments transitioned from “concept to adoption.” “Adopters,” or those who have used mobile payments, drove 81 percent of conversations in 2013. This finding is a reversal from 2012 when only 32 percent of those discussing mobile payments had used a product. While security concerns around mobile payments still exist, the study demonstrates that consumers and merchants have moved from “why use mobile payments?” to “which mobile payment option should be used?” In fact, 2014 may be the year when long-term mobile brand and shopping allegiances are formed, which means those considering mobile payments may be well served by getting on board.

MasterCard Mobile Payments Powered by MasterPass™

MasterPass , MasterCard’s digital service, simplifies purchases made from connected devices including PCs, tablets and smartphones. Consumers can conveniently and securely store MasterCard and other branded credit, debit and prepaid card information – including products from Visa, American Express, Discover and others – address books and more. This simplifies the process of completing a transaction from any connected device, particularly those with smaller screens.

MasterPass is accepted by more than 30,000 merchants including J. Crew, Brooks Brothers, Orvis, Live Nation-Ticketmaster and Singapore Airlines. It is available in Australia, Canada, Italy, United Kingdom and United States, and, in the near future, will expand to Belgium, Brazil, China, France, Italy, Israel, Netherlands, Singapore and Spain among others.

About the Study

PRIME Research conducted the Mobile Payments Study across 56 markets and 26 languages in North and South America, Europe, Africa, Asia and the Pacific Rim to assess people’s use of products, adoption willingness and sentiment toward existing options. Using PRIME’s proprietary social media analytics methods and technology, the research firm identified 13 million relevant social media posts from March 2013 to December 2013 on the subject of mobile payment innovation in the context of MasterCard and its industry peers; sentiment analysis shows the majority of posts were driven by news-story sharing 92% positive/factual, only 8% negative tone overall which is a reflection of the original content as it appeared in traditional news outlets. Within the 13 million posts, 5000 more substantive comments were subjected to PRIME Research’s more granular expert human-content analysis.

Find a complete list of MasterCard’s news announcements from Mobile World Congress in our Digital Press Kit and follow us @MasterCardNews to join the conversation.

About PRIME Research

PRIME Research , www.prime-research.com , provides research-based corporate and brand reputation counseling based on trends uncovered through social and traditional media content analysis. The firm, with offices around the world, marries the speed and consistency of technology with the insights and local cultural sensitivity derived from its international staff of 600 analysts and consultants.

About MasterCard

MasterCard MA +1.16% , www.mastercard.com , is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews join the discussion on the Cashless Pioneers Blog andsubscribe for the latest news on the Engagement Bureau .

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SOURCE: MasterCard