In a clever guerrilla marketing stunt worthy of ruffling a few and driving some sales, Taco Bell scored the endorsement of some fellows named Ronald McDonald for its new breakfast menu.
Don’t take my word for it. Watch the video for yourself:
The video was created by ad agency Deutsch LA, which recruited 25 real people with the name Ronald McDonald. Now, my friend Jack Box has been calling me with his own idea for a spot….