Quote of the Day: “…a card communicates brand story and service quality…”

“One of the most sacred touchpoints and vehicles of brand communication for any credit card company is the physical card itself. Simply stated, a card communicates brand story and service quality, and reinforces cardholder attributes such as professional role, income level, and personal affinity,” says Kerri Williams, director of client services, Landor Associates.

Read more: http://www.dmnews.com/mobile-payments-will-force-credit-card-marketers-to-rethink-branding/article/342482/

Source: DM News