Too Many Marketing Pros Strike Out on the Financials. Are you one of them?

Elyse Dupre, Associate Editor of DM News writes, “Return on investment (ROI) settles the score in marketing. If it’s high, the marketing department has hit a grand slam; if it’s low, the team struck out. Yet, many marketers don’t know how to cover their bases and track this metric. According to data by Fournaise Marketing Group, 90% of marketers aren’t trained in marketing performance and marketing ROI. In fact, 67% of marketers don’t believe that marketing ROI requires a financial outcome.”

Read her article and check out the thoughtful infographic: