Marketing Buzzword of the Day: “Glances” #AppleWatch

Apple Watch is teaching us it’s all about ‘glances’. Apple Watch developers are obsessing over “glances” – the idea of smartwatch apps as things you glance at for a few seconds, with one or two simple interactions, before going back to whatever you were doing. Marketers need to build more “Glancing” strategies into other channels to keep engaged with consumers in an increasingly fragmented communications landscape broken down into sound bites