Quote of the Day: “More Google searches take place on mobile devices than on computers”

Jerry Dischler, Vice President, Product Management, AdWords at Google wrote in his AdWords Blog that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

He goes on to tell us that, “Consumers, particularly on mobile devices, now have higher expectations than ever before – they want everything right, and they want everything right away. This requires that marketers answer their needs in the moment, whenever and wherever they are. Our investments in mobile are driven by consumers’ expectations for immediacy and relevance in the moment.”