Quote of the Day: “Seniors may be the one group that does not suffer from optimism bias when it comes to scams.”

Rubens Pessanha, CBBB director of marketing research and insights. “Seniors may be the one group that does not suffer from optimism bias when it comes to scams. They’ve heard, loud and clear, that they are at risk. Seniors may very well be more scam savvy than others. They are also less impulsive buyers than younger consumers, and less likely to be making purchases online where so many scams take place.”