Nothing happens until we sell something.

The wiz-bang technologies aren’t the most important driver of success in our new FinTech payments age — although they are amazing and ever evolving at beyond lighting speed.

Instead, it’s what business does with them, and right now it’s effective marketing that’s the sticking point…. What FinTech companies really need to focus on are new ways of understanding their target users, followed by organizing and executing marketing strategies.