Pantone’s 2018 Color of the Year Is ‘Provocative and Thoughtful’

The color of the year for 2018 is “ultra violet,” according to Pantone Color Institute, a color consulting company that each year chooses a color that symbolizes design trends and cultural mood. Pantone called the 2018 color “dramatically provocative and thoughtful” in its announcement. Pantone described Ultra violet as “communicates originality, ingenuity, and visionary thinking…”

via Pantone’s 2018 Color of the Year Is ‘Provocative and Thoughtful’ — TIME